How The Super Bowl Can Increase Your Home’s Value

One Simple Trick

If you’re selling your home and looking for a way to boost its value, you might think about renovations, staging, or strategic marketing. But what if we told you there was an easier way—one that could net you thousands more without lifting a hammer? According to Zillow, adding just a few sports-related keywords to your listing description can increase offers on your home.

The Power of the Super Bowl (and Other Sports Terms)

Data from Zillow shows that homes featuring the words “Super Bowl” or “the big game” in their real estate listings can sell for nearly $3,000 more than similar homes. But this isn’t just about homes in cities with teams competing in the big game—sports-related language can increase home values across the board.

Kansas City, home to the four-time Super Bowl champion Chiefs, is leading the way with these listings. However, even cities like Buffalo, New York—where the Bills have an incredibly dedicated fan base—are seeing a rise in property values linked to sports terminology.

Even more broadly, homes that include the word “football” in their listing descriptions tend to sell for a premium of around $2,500. In cities like Atlanta, where football is a huge part of local culture, sellers are capitalizing on this trend by emphasizing proximity to stadiums and home entertainment features ideal for game days.

Home Features That Score Big

It’s not just words that make a difference—certain home features commonly associated with entertaining and sports can drive up a home’s value as well. Zillow’s latest analysis finds that homes designed for hosting—think open floor plans, spacious living rooms, and home theaters—can see price increases of up to $7,000.

Additionally, specific amenities like built-in ice makers and pizza ovens are among the highest-ranking features, adding as much as two percent to the final sale price.

The Takeaway for Home Sellers

While there’s no single magic formula for maximizing your home’s value, strategic listing descriptions can give you an edge. If your home has an entertainment-friendly layout, is located near a stadium, or simply offers the perfect setup for game day, don’t hesitate to highlight those aspects in your listing.

A simple tweak to your home’s description could take an offer from below asking price to well above it—all thanks to the power of sports fandom.